The Pursuit of (cool)

The Pursuit of (cool)

From the schoolyard kids to the marketers everybody wants to get close to the cool guy…so what defines cool?

It all started with one quote…”There is no algorithm to define cool, you just know it when you see it”. R+I Creative presents “The Pursuit Of Cool”, a short series about hedonism, sharing and meeting cool people with stories. The video above inspire me to collect a cool music video, cool website , cool movie and other digital things I stumbled upon on the Internet and share it with you.

Woodkid – Iron

A very cool videoclip from the Woodkid – Iron.
Woodkid is the stage name of Yoann Lemoine, a French singer, music video director and graphic designer. He has directed music videos for, among others, Pharrell Williams, Katy Perry, Taylor Swift and Lana Del Rey, as well as his own songs.

"There is no algorithm to define cool, you just know it when you see it"
The Grand Budapest Hotel Poster
The Grand Budapest Hotel Poster Caption

The Grand Budapest Hotel

This cool movie is directed by Wes Anderson, one of my favorite movie makers. The Grand Budapest Hotel is set in between the 1st and 2nd World wars.
Anderson is known for his the tracking shot, the love of symmetry and patterns . In the Grand Budapest Hotel he makes patterns out of the furniture in the titular hotel’s lobby, and litters the mountainside it sits atop with a deliberate arrangement of evergreens – and could be his most vibrant movie yet.

Pharrell Williams - Happy

24 hours of happy! The world's first 24-hour music video. It has 8,640 times clap alongs, more than 400 dancings. Wow this is more than just cool!

Most surprisingly the whole 24 hours worth of music video and steadicam action was shot within 10 days! That really says something about the low budget indie nature of the project and I’d say their success is well deserved.

Happy Pharrell Williams
Hezorg de Meuron - Vitra Haus - House of Vitra

The VitraHaus

Vitra Haus is one of the coolest buildings.
It is designed by Herzog & de Meuron. The design is quite simple. The architects put 'ordinary' houses on top each others. Using the bottom-to-top windows face the beautiful German's landscape.
This cool Vitra’s flagship is store and home to the Vitra Home Collection.
Here, you can view furniture arrangements in different design styles, which include both the great Vitra classics and the latest contemporary designs. This means that you can find inspiration for your home, explore your taste in design and try out, order and purchase furniture and design objects. Enjoy the view from the loft and then set off on a tour of discovery: in addition to the showroom over four floors, a shop, the Lounge Chair Atelier and the Café await you on the ground floor.


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